Pico Team — Shorts Engine

Five channels, each with a million-plus audience, all hungry for daily vertical content. The problem wasn't editing one good short — it was building a pipeline that ships dozens a week without the quality flattening out.

The engine standardised what should be standard and protected what shouldn't: hook templates tested against the first-second drop-off, kinetic caption systems built in After Effects with per-channel type treatments, and a pacing grammar tuned to each platform — Shorts breathe differently than Reels. Editors work inside the system; the system keeps the floor high.

Output became consistent in both volume and voice, and the hooks-first discipline carried measurable lifts in average watch-through across all five channels.