FOOTAGE PENDING — TC --:--:--:--
LONG-FORM / 2023
Pico Play — The 22M Cut
The edit that set the channel's all-time record. Retention-first structure, relentless pacing.
- Client
- Pico Play
- Year
- 2023
- Role
- Lead editor
- Format
- 16:9
- Runtime
- 24:10
- Tools
- Premiere Pro Photoshop Audition
- Metrics
-
VIEWS 22,000,000
Pico Play needed a flagship video that could out-perform everything the channel had ever published. The raw material was strong but long — hours of footage that had to become twenty-four minutes people would actually finish.
The cut was built backwards from retention: a cold open engineered to answer "why should I stay" inside fifteen seconds, segment hand-offs placed before attention dips, b-roll and sound design in Audition layered to reset interest on a steady rhythm. Every cut earned its place against one question — does this keep the viewer in the seat?
The result became the channel's all-time record: twenty-two million views, and a structural template the team still cuts against today.
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